What is a URL shortener?

A URL shortener, also known as a link shortener, seems like a simple tool, but it is a service that can have a dramatic impact on your marketing efforts.
Link shorteners work by transforming any long URL into a shorter, more readable link. When a user clicks the shortened version, they’re automatically forwarded to the destination URL.
If you’re contributing content to the online world, you need a URL shortener.
Make your URLs stand out with OXO easy to use free link shortener above.

Benefits of a short URL

How many people can even remember a long web address, especially if it has tons of characters and symbols? A short URL can make your link more memorable. Not only does it allow people to easily recall and share your link with others, it can also dramatically improve traffic to your content.
On a more practical side, a short URL is also easier to incorporate into your collateral – whether you’re looking to engage with your customers offline or online.
OXO is one of the best URL shortener for everyone, from influencers to small brands to large enterprises, who are looking for a simple way to create, track and manage their links.

What is a QR Code?

Quick response or QR, is a type of barcode that can store a multitude of information. The obvious difference between a QR Code and Barcode is its appearance. A QR Code is usually in the shape of a square and contains smaller, even blocks similar to Tetris. A Barcode, on the other hand, has vertical bars in different thicknesses and is often accompanied by a serial number.

What can a QR Code do?

Because of its versatility, a QR Code can be programmed to do a multitude of things. It can be split into two formats: Dynamic and Static. A Dynamic QR Code is useful for businesses or nonprofits in their marketing strategy because of its advantages. Though it needs a subscription to work, it is a small price to pay compared to the benefits it offers. Dynamic QR Code solutions are editable, which means if you made a mistake and only noticed it after the QR Codes are printed, you can easily log in to the dashboard and fix them without changing the appearance of the already printed Codes.